BTP will forever change the way corporate travel is managed.

Our Vision

BTP Automation is uniquely positioned to disrupt legacy travel program management through Intelligent Hotel Sourcing.
"Bruce and I automated online booking in 1995. Now, billions of travelers use it every year. Why has it taken 25 years to do the same for corporate travel management? What BTP has built will change everything"
Dan Whaley
Co-Founder of GetThere
Current Chairman, BTP Automation

Our Story

Founded in 2020, Business Travel Performance (BTP) Automation is committed to transforming the Hotel Sourcing industry through adaptive and intelligent technology.

The Founders of GetThere, Bruce Yoxsimer and Dan Whaley have joined the BTP team to help make the vision a reality.

Leadership Team

Bruce Yoxsimer

Bruce is a 25-year travel industry veteran having owned and operated various travel management companies for 13 years before co-founding GetThere with Dan Whaley. GetThere built the first web connection to an airline reservation system, had a successful IPO in 1999, and subsequent acquisition by Sabre in 2000.

Annette Cumming

CRO and Head of Marketing
Annette is a 30+ year industry veteran who has held previous roles as VP, Channel Sales at Deem, Head of NORAM Digital Hospitality at Travelport, and GM at American Express Global Business Travel. Annette is passionate about creating better travel experiences through technology and currently serves on the GBTA Technology Committee and WINiT Community Connections team driving positive change for career mobility of women in travel-related industries.

Mark Hooper

VP, Engineering and Product
Mark is a 34-year industry veteran who has held previous roles as CTO of Dinova, CIO at Groundlink, VP of Engineering at Travelocity, and VP of Product Development at Sabre

Dan Whaley

Dan is a 25-year web technology and product veteran. As a developer and entrepreneur, he started ITN/GetThere, the first online travel reservation company in1994. GetThere raised $125M in 4 rounds, IPO’d in 1999 (NASDAQ: GTHR), and sold to Sabre (NYSE: TSG) in 2000 for $770M.
“Our channel partners are core to everything we do here at BTP. We are honored to work with these industry leaders to help bring the message of innovation to the market.”
Annette Cumming, Chief Revenue Officer BTP Automation

Our Current Customers and Partners


“BTP Automation has positioned itself as an industry leader to fill a very important role in Travel Management. Their amazing team of people magnifies their commitment to the space.”

Mike Davidson, COO Maupin-Hess Travel.
“Uniglobe Travel is on a mission to enhance travel programs through embracing leading travel tools and proactive “Second-Mile” concierge support. This partnership with BTP Automation will enable our customers to streamline the hotel RFP process with a proactive AI technology as well as receive real-time analytics surrounding their hotel program. This is exactly the tool we were looking for in solving the tedious process of keeping up with our customers; numerous preferred rates. It will lead to additional savings our customers are looking for in a successfully managed travel program."

Michael Hicks, EVP Client Success
“At Maupin Travel, our customers rely on us to put the best possible hotel programs in place for their travel policy and budget. This is challenging given constant changes to the best available rates or offered amenities across our hundreds of hotel partners. BTP automates the hotel RFP process and gives our customers and us real- time visibility into hotel offerings, allowing us to know which hotel is always the best fit for our customers. We are excited to partner with BTP as they provide tools to better navigate the complex landscape of hotel offerings."

Trevor Smith, President Maupin-Hess Travel.
"Having a partnership with BTP Automation is critical to our business. Our customers are always looking for great new technology, and this is a perfect fit.”  

Leslie Bramlett, CEO of El Sol Travel.
"Our partnership with BTP Automation enables us to provide best-in-class technology for our customers. With the BTP tool, we can monitor hotel spend daily and adjust/negotiate rates for immediate savings for our customers. We can be proactive on hotel savings with this tool, no longer looking in the rear-view mirror."

Barb Danger, Director of Account Services
“Continental is thrilled to partner with BTP Automation. We have studied the marketplace and are excited to form a strategic partnership with the industry experts at BTP. Hotel sourcing and rate auditing are critical to our business, and the automation and visibility BTP provides brings unparalleled value to our offerings.”

Kim Renouf, Manager Client Services, Continental Travel Group.
“Hotel sourcing has become known as a painful annual process for corporate travel and procurement managers. BTP is providing a modern solution for this problem - with new technology and automation. Our partnership will help corporations further optimize the value they receive from their preferred hotel providers”

Jeff Berk, Tripkicks CEO
"Grapevine is delighted to partner with BTP Automation to leverage our autonomous technologies and networks to add value to all stakeholders in travel. BTP has a fantastic team and product, and we're always keen to work alongside complementary businesses with aligned missions."

Jack Dow, Grapevine Founder & CEO
"One of the key barriers to more sustainable travel is data to answer the question: where do I stay to lower my footprint? With this extremely exciting partnership, BTP Automation is able to utilize Thrust Carbon's intelligence solutions to put that answer in the hands of millions of travelers. In turn, we think this will further create impetus for hotels to lower their footprint to ensure they score higher on BTP Automation's system, creating a flywheel of sustainability."

Kit Brennan, Founder and Director of Thrust Carbon.