BTP will forever change the way corporate travel is managed.

Our Vision
BTP Automation is uniquely positioned to disrupt legacy travel program management through Intelligent Hotel Sourcing.
"Bruce and I automated online booking in 1995. Now, billions of travelers use it every year. Why has it taken 25 years to do the same for corporate travel management? What BTP has built will change everything"
Dan Whaley
Co-Founder of GetThere
Current Chairman, BTP Automation
Co-Founder of GetThere
Current Chairman, BTP Automation

Our Story
Founded in 2020, Business Travel Performance (BTP) Automation is committed to transforming the Hotel Sourcing industry through adaptive and intelligent technology.
The Founders of GetThere, Bruce Yoxsimer and Dan Whaley have joined the BTP team to help make the vision a reality.
The Founders of GetThere, Bruce Yoxsimer and Dan Whaley have joined the BTP team to help make the vision a reality.
Leadership Team

Bruce Yoxsimer
CEO
Bruce is a 25-year travel industry veteran having owned and operated various travel management companies for 13 years before co-founding GetThere with Dan Whaley. GetThere built the first web connection to an airline reservation system, had a successful IPO in 1999, and subsequent acquisition by Sabre in 2000.
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Annette Cumming
CRO and Head of Marketing
Annette is a 30+ year industry veteran who has held previous roles as VP, Channel Sales at Deem, Head of NORAM Digital Hospitality at Travelport, and GM at American Express Global Business Travel. Annette is passionate about creating better travel experiences through technology and currently serves on the GBTA Technology Committee and WINiT Community Connections team driving positive change for career mobility of women in travel-related industries.

Mark Hooper
VP, Engineering and Product
Mark is a 34-year industry veteran who has held previous roles as CTO of Dinova, CIO at Groundlink, VP of Engineering at Travelocity, and VP of Product Development at Sabre

Dan Whaley
Chairman
Dan is a 25-year web technology and product veteran. As a developer and entrepreneur, he started ITN/GetThere, the first online travel reservation company in1994. GetThere raised $125M in 4 rounds, IPO’d in 1999 (NASDAQ: GTHR), and sold to Sabre (NYSE: TSG) in 2000 for $770M.
“Our channel partners are core to everything we do here at BTP. We are honored to work with these industry leaders to help bring the message of innovation to the market.”
Annette Cumming, Chief Revenue Officer BTP Automation